Content Marketing Manager

February 29

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Altana Technologies

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A Shared Source of Truth for the Global Supply Chain

AI • machine learning • tech • supply chain • global trade

51 - 200

Description

• Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels • Write accurate and fluent copy with flair and energy • Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more • Identify content marketing strategies required to meet overall campaign objectives. • Drive the creative process and embrace fresh approaches to content programs. • Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team • Establish content standards, driving innovation • Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization. • Develop comprehensive and holistic, cross-channel content marketing campaigns. • Confidently prioritize, manage and multitask between different projects and deadlines • Present finalized work to peers, supervisors and executives

Requirements

• 3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house • Diploma or degree in writing, marketing or related field is considered an asset but not a necessity • Have a strong background with brands that have B2B audiences • Strong writing and storytelling skills • Experience following and building on existing brand content and guidelines • Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment • Ability to brainstorm and see an idea through from concept to launch • Positive attitude with a curious open mind that values collaboration and feedback • Experience with/interest in supply chain dynamics would be a plus

Benefits

• We love to collaborate, and we win as a team! • We are committed to engineering excellence • We value personal and professional development • We learn from diverse backgrounds and perspectives • We impact the world, from enabling developing countries to identifying drug traffickers