Director of Marketing

June 3

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Arootah

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Executive Coaching and Business Consulting

Coaching • Advisory • Personal Development • Professional Development • Hedge Fund

11 - 50

Description

• Establish marketing goals and milestones to advance Arootah’s brand and strategic priorities • Develop and execute on GTM strategies for prioritized business lines, products, and services to achieve sales and revenue goals • Prepare forecasts and marketing/brand KPI reports for the team and CEO to guide financial forecasting, budget setting, and strategic planning • Lead market and competitive research to define and segment target markets, audiences, and personas; utilize research and data to create competitive marketing strategies for both B2B and B2C audiences • Develop marketing and sales funnels, including customer journeys and lead nurture activities • Build and manage lead lists using social media and online tools • Identify collaboration/partnership opportunities with other businesses and partners • Identify white space in the financial, tech, and wellness markets • Oversee brand refresh, including its vision, values, personality, and positioning • Partner with key teams to ensure brand expression across all collateral, including website, social media, sales materials, customer materials, and other channels • Manage the marketing strategy for online advertising campaigns, including SEO, social media, PPC ads, and video or display ads. • Collaborate with website, content, and creative teams on organic SEO and social strategies • Maintain and optimize CRM tools (Mailchimp and HubSpot)

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or related field • 10+ years’ experience in marketing, with at 5+ years in a leadership role; experience in the coaching or wellness/personal development industry a plus • Experience targeting professionals in the financial services industry and B2B audiences • Experience managing branding agencies and vendors; creative agency experience a plus • Professional experience using Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, SEO tools • Experience developing and executing data-driven, marketing plans to deliver against KPIs • Proven results working in an entrepreneurial, fast-paced, process-driven environment • Proven ability to develop and nurture a brand from conception to revenue generation • Ability to work collaboratively and educate internally to “bring the team along" • Strong analytical, organizational, and creative thinking skills • Exceptional communication, writing, and listening skills • Professional experience using CRM tools (HubSpot is ideal)

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service