CDP Product Leader

August 28

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Attentive

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The most comprehensive text message marketing solution.

Marketing Automation • Growth Marketing • Retention Marketing

1001 - 5000

Description

• The goal of this initiative is to build a differentiated data platform that supercharges AI performance and supports our mission to deliver personalized shopping experiences • Data Platform owns identifying high value data, ingesting client data, making data actionable for clients and downstream teams, and sending data out to external systems • This group plays a key role in Attentive’s automation and AI products as they own and support our efforts to collect, clean, and activate data • This PM will be responsible for building out the 12 month Data Platform strategy

Requirements

• 5+ years of experience working in the CDP space • Consider yourself to be a CDP thought leader and industry expert • Proven ability to create compelling product strategies to create differentiation in a competitive space • Possesses strong point of views in how CDPs help make marketing personas more successful • Proven ability to work with GTM teams from Sales, Customer Success, and Marketing to drive cohesive messaging to customers & prospects • Experience autonomously creating and driving a multi-team roadmap across various product and engineering teams • Effective communicating with executives and senior management • You are able to manage difficult tradeoffs - quickly identifying the situation + options, framing the situation, and driving internal alignment • You are creative and motivated - you always find a way • You are deeply analytical and are comfortable sorting through data & using it to make data driven decisions