Web Designer - Developer

August 25

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Backlight

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We back Media & Entertainment. We back Creators & Collaborators. We back Everything Video. #WeAreBacklight

201 - 500

Description

• Create new web pages and improving the existing websites • Build landing pages for B2C and B2B campaigns • Be a key stakeholder in our efforts to provide a holistic web experience on desktop and mobile for new and returning users, where we can showcase our brand and products to the world. • Ensure analytics and tracking are properly installed to track the customer journey on our websites. • Source and evolve our use of creative imagery across our digital properties. • Plan and strategize improvements/ updates to the self-service funnel • Ensure messaging and imagery is relevant to our core brand and customer personas • Work alongside marketing, product, support and development teams for continuous improvement of Backlight’s digital properties. • Research and implement new web tools across all defined Backlight products • Drive website performance for visitors:sign-up • Create new CRO experiments (ie. A/B tests) to improve the conversion rate of existing web properties • Prepare and present recommendations, reports, and findings from experimental data to the organization • Use data to improve marketing automation workflows that support the trial experience, retention, and increase conversion • Partner with the Engineering team to establish best practices for lead generation and integration with Backlight’s Salesforce instance. • Evaluate potential for localization efforts

Requirements

• Self-starter with the ability to build rapport cross-functionally. • Strong planning, organizational, and communication skills. • Demonstrated ability to work in a fast-paced team environment. • Someone who has a positive attitude, doesn't mind asking for help - and can keep projects moving - all while keeping our customers as the focus. • Knowledge of HTML/CSS/JS required • A group-focused person who knows that success is a team effort • Familiarity with Conversion Rate Optimization principles are a plus • Familiarity with different CMS systems, such as Hubspot, Wordpress, Webflow, Zesty are a plus