Senior Manager, Growth Analytics

August 23

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Billy Goat Group

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Description

• An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands • Responsible for building strategy and analytical support across Growth and other relevant teams • Lead the Growth Analytics team and be a key owner of our Growth Tech Stack • Develop data-driven insights and recommendations to help improve product and marketing effectiveness through data modeling • On the cutting edge of data analysis, leveraging data sources to propose new ideas and drive key strategic decisions through offline and online efforts • Build and lead a team of Growth Analysts to support the greater growth team • Partner with Performance + Product Marketing, CRM, SEO, and Core Analytics to understand their projects + roadmaps and strategize growth opportunities • Maintain and improve current data models spanning across LTV, forecasting, CRM, attribution and more • Transform datasets using Excel to build beautiful and insightful dashboards in our BI software, Sisense • Streamline reporting standards utilized by the growth team and executive team • Function across different business units and teams as a shared service

Requirements

• 6-8+ years of relevant experience • 4+ years of experience with SQL • 3+ years of quantitative or statistical analysis experience • 2+ years of experience in marketing, advertising or growth, MarTech, or similar industries • An analytical mindset, with advanced knowledge of Excel, SQL, third party analytics, and attribution platforms strongly preferred • Strong data visualization skills • Ability to effectively communicate data into insights and actions • Familiar with marketing funnels, customer journeys and the economics of user acquisition and retention • E-commerce and/or marketplace experience a huge plus (either in web or mobile)