Strategy Director, Audience Insights (Evergreen)

July 24

🏢 In-office - Manhattan

💵 $112.5k - $140k / year

⏰ Full Time

🔴 Lead

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Logo of Blue State

Blue State

Hi, we’re Blue State: a partner to leading causes, campaigns, and companies, and we’re here to hasten progress.

Audience Insights • Data & Systems Integration • CRM Strategy • Community Growth & Activation • Technology & Data Strategy

201 - 500

Description

• We’re looking for a Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development. • You’ll uncover rich audience insights, develop frameworks, and craft strategies that help solve the world’s biggest challenges and drive positive progress in society, working across a diverse range of clients and topics. • From leading the research and strategy development for a new climate change campaign, to getting involved in rapid ideation about how to respond to a humanitarian emergency, to helping brands formulate strategies and bring insights to their efforts to be more purpose-led, the work of a strategy lead at Blue State is diverse, stimulating and impactful. • You’ll be a critical leadership voice on a team of multi-disciplinary colleagues including creative directors, communications strategists, analysts, technologists, and account directors. • We’re looking for an analytical and collaborative individual who is excited to work at a place where data-driven research is applied to shape strategies and campaigns. • You’ll work closely with senior business leads to grow our client portfolio and strengthen our existing partnerships.

Requirements

• You have 8+ years of relevant experience in a relevant role. • You are not a lone wolf. You genuinely enjoy bringing others along in the process of the work. • You have strong communication skills – able to explain your work clearly both in person, in writing and through compelling presentations. You have the ability to build trust and confidence in your work. • You have a mix of qualitative and quantitative research experience, using both primary and secondary methods. Bonus if you have familiarity with social psychology, cognitive science and/or behavioral economics frameworks and principles. • You have experience utilizing social listening tools like Brandwatch and Audiense, and syndicated survey tools like GWI. • You’re a thinker and a doer. You’re happy to roll your sleeves and spend time conducting interviews, focus groups or using audience intelligence tools, as well as championing the findings and building strategic recommendations around them. • You have a curious and proactive mind. You like to use substantiated data to both identify and solve problems, with an eye for spotting new opportunities for how research and strategy can make projects stronger. You enjoy designing the right research methodology, be it via audience surveys, focus groups, social listening or desk research, while also switching seamlessly to writing an insightful creative brief. • You’re an experienced facilitator, managing ideation sessions and workshops with clients or colleagues in person and virtually. • You’re resilient and able to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness are required, with an agile approach to projects that may change course regularly based on results and the external environment requiring a pivot. • You have a shared passion and curiosity for making change – and a commitment to quality that ensures we’re always making progress. • You are steeped in the art of empathy, practice mutual respect, and will act as a role model at Blue State. A commitment to Diversity, Equity, and Inclusion is vital

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days) • $1,000 annually in professional development funds • Competitive health, dental, and vision insurance • Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits • Flexible and health savings accounts • 401K & employer match • Generous paid holiday schedule • 12-week fully-paid parental leave for all parents-to-be • Short-term and long-term disability insurance • Pre-tax commuter benefits • Remote work flexibility

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