Product Marketing Manager, Trading

August 10

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Coinbase

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We're building an open financial system for the world.

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000

💰 $21.4M Post-IPO Equity on 2022-11

Description

• Be the voice of the customer: immerse yourself in the crypto trading ecosystem and understand different customer segments, from crypto beginners looking to make their first few purchases to pro traders looking to increase their derivatives trading. • Develop growth strategies and tactics: ideate, refine, and execute growth strategies based on business priorities. This will include promotions, pricing iterations, paid marketing, and events/activations. • Lead product and feature launches: put together go to market strategy for product and feature launches within the trading ecosystem • Measure and report against the performance of product marketing initiatives • Think big about the future of trading crypto and how we can build better experiences and deeper connections with traders

Requirements

• Minimum of 5 years of marketing experience within the crypto or FinTech space. • Demonstrated track record of ideating and implementing growth strategies on products • Demonstrated track record of creating customer segmentation and insights • Powerful storyteller: written, verbal, and visual • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions • Outstanding project management skills • Self-starter and ability to be ready to roll-up your sleeves and get things done • Demonstrated ability to collaborate effectively across multiple teams

Benefits

• target bonus + target equity + benefits (including medical, dental, vision and 401(k))