Marketing Optimization and CRO Analyst

2 days ago

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Colibri Group

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Leading people to achieve more and thrive in their careers

Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

• Utilize Healthcare web analytics and voice-of-customer solutions to analyze e-commerce user behavior and identify opportunities for conversion rate optimization (CRO). • Keep track of Healthcare KPIs and performance metrics to measure the effectiveness of channel marketing initiatives and campaigns. • Collaborate with key stakeholders to identify market trends, competitive insights, and growth opportunities within the EdTech industry. • Implement sophisticated CRO techniques, including multivariate and split testing, to optimize landing page performance and increase funnel conversions. • Lead A/B testing and multivariate testing initiatives for campaigns and channels to drive continuous improvement in conversion rates and user experience. • Conduct data analysis, prepare detailed reports, and provide actionable insights to measure campaign effectiveness and CRO tests. Present findings and recommendations to partners, vendors, and stakeholders. • Lead strategy discussions and manage projects related to reporting, advanced insights, incrementality and testing, attribution, and audience management. • Develop and present regular reports and dashboards that track the effectiveness of marketing activities and CRO tests to the Healthcare Marketing Teams.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field (Master’s degree preferred). • Proven experience as a CRO Analyst, Web Analyst, or similar role, preferably in the healthcare or ed-tech industry. • Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis and reporting. • Experience with voice-of-customer solutions and methodologies to gather user insights and feedback. • Knowledge of CRO techniques such as A/B testing, multivariate testing, and funnel optimization strategies. • Excellent analytical skills with the ability to interpret data and generate actionable insights. • Effective communication skills, with the ability to present complex information clearly and persuasively to stakeholders. • Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously. • Proficiency in Microsoft Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI) is a plus