Channel Marketing Manager
Yesterday
🏡 Remote – New York
Description
• As the Channel Marketing Manager, you will lead the development and execution of integrated marketing campaigns that align with key business objectives, ensuring a consistent and unified brand experience across all marketing channels. • This role requires collaboration with internal teams, such as sales, product, and brand, as well as external partners, to create and deliver marketing materials that support consumer success across retail, wholesale, eCommerce and international sales channels. • This position will manage seasonal product launches, retail marketing, and point-of-sale (POS) programs, while developing strong relationships with wholesale and retail partners. • Additionally, they will provide key insights on channel-specific trends and competitive analysis to senior leadership and other stakeholders. • Your ability to manage multiple projects, balance long- and short-term initiatives, collaborate with key stakeholders and present performance results will be essential in driving strategic marketing direction and supporting Cotopaxi’s continued growth in the outdoor gear and apparel industry.
Requirements
• Bachelor’s Degree, preferably in Marketing, Business or a related field, or equivalent related experience. • 5+ years in retail and/or brand marketing, preferably in the outdoor gear and apparel industry. • Experience in wholesale, retail and trade marketing, having directly worked with big-box retailers. • Strong project management skills with experience managing both short- and long-term projects in a deadline-driven environment. • Great understanding of the consumer and the ability to work with data to drive strategic direction, analyze campaigns and develop effective marketing plans. • Market awareness and a passion for the outdoor and fashion industries and trends. • Proven experience building and creating compelling omni-channel integrated marketing toolkits. • Ability to guide creative direction through clear and effective communication. • Strong interpersonal skills and a positive, people-oriented attitude. • Excellent analytical, problem solving and negotiating skills. • Ability to manage and develop relationships across groups and functions at all levels of the organization. • Patience and foresight to help build out new programs and develop process efficiencies for the future. • Ability to demonstrate a high level of resourcefulness, flexibility, and strategic growth mindset. • Ability to understand and enforce proper representation of the Cotopaxi brand.
Benefits
• Medical, dental and vision benefits. • Company paid basic life insurance. • Company paid short-term disability coverage. • Company paid life assistance program, with the election of medical coverage. • Company paid mental health benefits. • Company paid volunteer time. • 401(k) plan with employer match. • Unlimited responsible PTO. • 60% off Cotopaxi products. • Additional outdoor/adventure/lifestyle brand discounts. • Annual company-wide outings and regular virtual/in-person celebrations. • A fun, mission and people-first company culture!
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