Demand Generation Manager

2 days ago

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Coupa Software

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Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America • Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs • Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders • Use a “test-measure-learn” approach to iterate and optimize programs and results • Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase • Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs

Requirements

• 4+ years of B2B enterprise software experience in growth marketing or demand generation • Experience in marketing to Procurement or Supply Chain personas is highly preferred • Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity • Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred) • Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment • Possess a growth mindset, and the agility to adapt in response to evolving opportunities • Excellent organizational skills to juggle many tasks without losing sight of the highest priorities