eCommerce Marketing Manager (Tarrytown, NY)

September 10

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Talent for Growth. Teams for Growth. Tech for Growth. 🌱

Managed Services • Specialist Staffing • Change Management • Workforce Solutions • Recruiting

501 - 1000

Description

• Collaborate with eCommerce Sales Team to drive online market share through development and execution of annual eCommerce marketing plans. • Lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon.com, Walmart.com, and Instacart. • Lead eCommerce agencies on strategy development and collaborate on campaign execution search, display, and online video campaign launches with a high level of attention to detail to ensure reporting and measurement accuracy. • Build a clear targeting strategy (based on identified consumer and category insights). • Lead relationships with the partnering media groups at Amazon Advertising, Walmart Media Group, and Instacart. • Collaborate cross functionally with brand marketing and digital shelf team to establish multiple touch points within and outside the eCommerce sites to maximize conversion rates. • Support New product launches with integrated eCommerce marketing plans. • Direct continuous improvement of daily and weekly optimizations that can be applied portfolio-wide to generate year on year market share growth from eCommerce media investment. • Troubleshoot and escalate campaign launch and management issues. • Pilot complementary new tactics and share proof of concept that can be scaled up quickly. • Monitor consumer and competitive landscape for trends and digital best practices. • Share best eCommerce media practices across marketing teams and external agencies.

Requirements

• Bachelor’s degree with 3+ years of Digital Marketing Experience, preferably in CPG Industry. • At least 2 years’ experience managing a major eCommerce media platform (Ex. Amazon AMS Portal, Amazon DSP Portal, Walmart Product Search, Instacart Search); Experience with Profitero, One Click Retail is a plus. • Experience managing significant ecommerce media budget spends. • Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals. • Successful track record of creating KPIs and achieving performance marketing goals. • Experience with a variety of targeting tactics including site retargeting, lookalike modeling, and search retargeting, with an understanding of how to leverage them to achieve business goals. • Exceptional verbal, written, and presentation skills; Ability to support POVs with solid rationale. • Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues independently. • Ability to analyze and draw meaningful and actionable insights from data. • Strong project management skills: Detail-oriented and able to coordinate multiple projects. • Proactive self-starter but proven ability to work with and influence cross-functional teams.