Acquisition Strategy Manager
August 22
🏢 In-office - Manhattan
Description
• Support the strategic growth of new customer acquisition for Daily Fantasy and New Ventures products • Serve as a campaign manager responsible for overseeing customer acquisition marketing activity inclusive of new user volume and value patterns and KPIs • Regular updates on trend drivers on both short-term and long-term outlooks to inform leadership • Work cross-functionally with various teams to drive customer growth through innovative offer enhancements and creative strategies • Forecast volume of new players by analyzing historical data and incorporating knowledge of trends and calendar changes • Lead interdepartmental collaboration with various cross-functional teams to drive and forecast customer growth
Requirements
• 5+ years of experience in marketing, consulting or related field with a focus on quantitative analysis • Managerial or mentorship experience preferred • Advanced Excel skills; Proficiency in SQL preferred • Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape • Proven growth mindset; Product-led, data-driven, and highly creative • Results-oriented, metrics-driven, objective, and continuously seeking improvement of marketing efforts to increase quality and productivity • Ability and eagerness to effectively balance the big-picture strategic work with execution • Ability to interface with a wide range of internal teams and ability to build strong relationships internally • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize • Knowledge or understanding of the business and culture of sports and gaming preferred
Benefits
• An exciting and fun environment committed to driving real growth • Opportunities to build really cool products that fans love • Mentorship and professional development resources to help you refine your game • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
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