Director of Growth Marketing

June 13

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Fortune

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Fortune lights the path for global leaders — and gives them the tools to make business better

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Description

• Develop insights-backed strategies to create business growth. Partner with Product, Creative, Analytics to define and achieve results. Influence product roadmaps and sprints. Partner with BI to uncover new volume and revenue opportunities to pursue. Participate in brainstorming sessions to identify new big bets. • Lead teams across the end-to-end execution of acquisition and upsell efforts on marketing and product surfaces. Partner with MOps to keep current on trends and best practices across different channels. Write inspiring creative briefs, excel at creative feedback, and use data and insights to assess and optimize performance. Once campaigns are live, know how to pitch and implement interventions and contribute to post-mortems. • Mine performance data and conduct category/consumer analysis to determine the drivers that can improve acquisition strategies and results. Shape research briefs that uncover which value props, features and messages to motivate willingness to pay. Use a mix of data, instincts and previous experience to influence product roadmaps. Partner with Product and Data & Analytics teams to design experiments that improve conversion. • Help cultivate a team culture where colleagues feel empowered to grow, work toward shared KPIs, and break down siloes in service of our KPIs. • Know our journalism. Become fluent in our products. Keep current on cultural, business, and competitor trends and opportunities. Model the values and behaviors of Fortune. Contribute to our culture of up-skilling and be generous about cross-sharing best practices. Pitch not just ideas but also solutions. Demonstrate an impact-above-all mindset.

Requirements

• 6+ years of related experience in marketing, product marketing, or product management. Including at least 4 years driving go-to-market strategies that delivered impact. • Led campaigns that delivered impact across multiple Indicators • Understand the product development lifecycle and how to operate within product-led teams • Direct people management experience • Experience leading teams and managing senior partners

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time