Director of Growth Marketing

May 23

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GameChanger

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Helping families elevate the next generation through sports. A part of the DICK’S Sporting Goods family.

Software • Mobile Apps • Sports • Technology • Baseball

51 - 200

Description

• Lead the optimization and development of lifecycle marketing programs to maximize user experience and value. • Own all aspects of paid user acquisition across various channels and experiment with new ones. • Develop and grow a team of marketers currently focused on lifecycle marketing and operations, and oversee agency and vendor relationships. • Manage marketing operations, including budget and resource planning, and vendor management. • Get hands-on with customer data and market insights to inform execution. • Build the foundations of experimentation within the marketing team through A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels. • Collaborate with content, partnerships, events, and product marketing to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs.

Requirements

• Demonstrated success acquiring users for consumer-facing product-led growth (PLG) companies. • Proficiency in marketing automation tools and platforms, ideally in the mobile space (e.g., Braze, Hubspot, AppsFlyer). • A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer). • Proven ability to manage budgets and drive efficient customer and revenue growth.

Benefits

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY. • Unlimited vacation policy. • Paid volunteer opportunities. • WFH stipend - $500 annually to make your WFH situation comfortable. • Snack stipend - $60 monthly to have snacks shipped to your home office. • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents. • Life insurance - basic life, supplemental life, and dependent life. • Disability leave - short-term disability and long-term disability. • Retirement savings - 401K plan offered through Vanguard, with a company match. • Company paid access to a wellness platform to support mental, financial and physical wellbeing. • Generous parental leave. • DICK’S Sporting Goods Teammate Discount.