Marketing Manager (Contract)

2 days ago

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Acumen

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Changing the way the world tackles poverty by investing in businesses and leaders improving the lives of the poor.

non-profit • poverty • social enterprise • impact investing • development

51 - 200

💰 Grant on 2023-04

Description

• Acumen is seeking a Marketing Manager • Oversee strategy, development, and implementation of digital marketing initiatives • Focus on meeting evolving needs of global audience • Collaborate with tech and program teams • Report to Chief Marketing and Communications Officer

Requirements

• Minimum of 9 years of experience • Expert on Hubspot for email for contact list management, website/blog • CMS managements (Contentful) • Ability to get up to speed on new platforms • Ability to execute agile processes for project management and technology development (scrum) • Ability to navigate data in Salesforce and also set up and/or manage new marketing-focused analytics systems as required (Google Analytics 4, Google Search Console, Hotjar, and similar) • Experienced with platforms used to plan, execute (such as Airtable, Form Assembly, Zoom, WebinarJam, Padlet, and similar) • Familiar with SEO best practices, including keyword research and content strategy (and use of AI platforms for expediting content planning and/or repurposing) • Knowledge of GDPR best practices and how to execute improvements across a digital ecosystem • Basic skills in graphics (Canva) and video/ audio editing (various platforms) • Authorized to work in the US • Self reflective and aligned with Acumen’s Values