Creative Producer

3 days ago

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Delivering results that matter.

Seo • Content Writing • Influencer Marketing • Affiliate Marketing • Email Marketing

51 - 200

Description

• Utilizing data, research, and creative insights to formulate effective creative strategy. • Performing consumer, product, and competitor research using basic tools/resources. • Collaborating with Creative Directors, Editors, Designers and Clients to produce videos. • Writing scripts and copy for video and static image ads. • Selecting and briefing UGC creators to appear in client collateral. Managing UGC creator relationships and transactions. • Proven ability to identify, manage, and work with UGC creators to enhance marketing campaigns. Utilize effective strategies and tools to source, engage, and measure the impact of UGC. • Ensuring visuals match creative strategy outlined for the ad. • Giving feedback that aligns to the creative strategy of the ad. • Executing on feedback given by your Creative Director, the client, and/or other key stakeholders. • Analyzing the results of creative tests and utilizing this analysis to iterate. • Responsible for strategic monthly creative account planning for assigned clients. • Identifying top-performing concepts within accounts using data and creative analysis. • Identifying effective concepts/trends in the social media ecosystem. • Champion the brand values of your clients. Understand ad product benefits, capabilities, and features that translate to creative recommendations and best practices for clients. • Prepare weekly updates for, attend, and participate in client sync meetings. • Responsible for onboarding new creative clients, managing their assets, facilitating asset delivery, feedback loops, etc. • Apply strategic knowledge of social, cultural, digital, and business landscapes to all efforts.

Requirements

• UGC/Direct Response Experience: Preferred background in User-Generated Content and Direct Response marketing. • Script Writing & Editor Briefs: Assist with writing scripts and preparing editor briefs after concepts are approved by the primary Producer. • Client Concept Decks: Help with creating and organizing Client Concept Decks, with experience in Google Slides being a plus. • UGC Creator Management: Manage the hiring and communication with UGC creators.