HoneyBook
Supporting independent service-based businesses with the tools they need to be successful doing what they love.
Booking and Contracting • Creative SMB • SaaS • Market Network • Creative Entrepreneur
51 - 200
Sr. Performance Marketing Manager, Brand
August 7
🏢 In-office - Manhattan
HoneyBook
Supporting independent service-based businesses with the tools they need to be successful doing what they love.
Booking and Contracting • Creative SMB • SaaS • Market Network • Creative Entrepreneur
51 - 200
Description
• Spearhead strategic direction and execution of full-funnel paid marketing campaigns • Collaborate with stakeholders, develop innovative marketing strategies, and optimize campaigns across multiple channels • Manage budgets, analyze campaign performance, and present actionable insights to senior stakeholders • Influence brand perception in the market and develop creative strategies for paid media and content marketing
Requirements
• 7+ years of experience in digital marketing, ideally within a B2B/B2SMB SaaS environment • Strong understanding of performance marketing and demonstrable experience with SEM, display advertising, social media marketing, YouTube, and other relevant channels • Experience with business intelligence tools such as Looker • Strong understanding of brand lift and conversion lift studies, and experience with landing page testing • Ability to align marketing initiatives with broader business goals and objectives • Experience with lead generation strategies • Excellent presentation skills and the ability to effectively communicate with senior stakeholders • Ability to work with ambiguity and prioritize projects based on potential impact toward company growth
Benefits
• Competitive salary + meaningful equity based on merit • Wellness programs • Exceptional family leave policies
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