SEO Manager

May 16

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Insider, Inc.

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The global digital media organization behind Insider, Business Insider, Markets Insider, and Insider Intelligence.

1001 - 5000

Description

• As SEO Manager, you will understand how Google gets content in front of users and have a passion for problem-solving at scale with technical search and content ideation tools. • Work closely with heads of editorial and technical SEO, search-focused product managers and strategists to define our search strategy and metrics for measuring success in organic search performance, including rank, CTR, Impressions, and domain authority. • Help to evangelize SEO best practices and strategy across the organization. • Contribute to strategic planning initiatives around tentpole events and coordinate that strategy with our editorial counterparts, turning SEO KPIs into plain-speak for writers and editors. • Review and analyze SEO performance across our organization, including Editorial, Revenue, and Product teams to ensure technical, structural and targeting best practices are being met and improved. • Gather data and work with the SEO team to brainstorm ideas, formulate experiments (including but not limited to A/B and split tests), and deliver data-driven results. • Act as a resource for teammates on the search strategy team and partner with colleagues in analytics, product, editorial, distribution, and business to execute cross-functional projects.

Requirements

• Experience working as an SEO, preferably in-house in an enterprise capacity. A journalism or background at a news organization is a plus but not required. • Extensive experience with keyword research tools, content gap analysis, competitive research, and seasonal planning. • You have knowledge of of HTML, CSS, Javascript, Core Web Vitals, and structured data and how they impact SEO. • You consider yourself a thought leader and pay attention to SEO trends and trades on a daily basis. You can elaborate on the impacts of prior language model and core algorithm updates from your perspective in the industry. • Experience balancing the needs of the user and the business while improving technology to scale SEO best practices in a large organization. • You are a critical thinker who enjoys investigating issues, asking questions, and looking for untapped opportunities using tools like Screaming Frog, Botify, SEMRush, Ahrefs, or commensurate SEO tools.

Benefits

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave • Comprehensive medical, dental, and vision insurance plans • Matched and vested 401k plan • Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP) • Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more