B2B Product Marketing Manager - CPG Audience

June 14

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Instacart

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Instacart invites the world to share love through food. This is how homemade is made.

Grocery Delivery • online grocery

1001 - 5000

💰 $232M Venture Round on 2021-11

Description

• Develop & maintain a deep understanding of Instacart’s existing Ads products and the Eversight by Instacart SaaS product suite • Serve as the voice of the customer (advertiser) when partnering with the Product team to develop the product roadmap • Own go-to-market strategy for pilot and feature launches, developing unique and compelling marketing strategies that resonate with CPG audience • Conduct competitive research & market analysis for Instacart Ads • Author the positioning & messaging of our product offerings, develop sales narratives, and create collateral such as sales decks, launch communications, and more • Collect & aggregate feedback from internal & external stakeholders on their needs & pain points • Partner with growth marketing to drive product awareness and adoption, focusing on specific CPG segments (Strategic, Emerging, Mid-Market, etc.) • Work cross-functionally with Sales & Insights to draw compelling insights and bring current CPG brand successes to life through case studies and testimonials

Requirements

• 5+ years marketing experience, 3+ years in Product Marketing at a technology company • Strong written & verbal communication with the ability to express complex topics clearly & easily • Ability to manage multiple projects simultaneously and prioritize responsibilities • High proficiency with Google Slides & comfort with basic analytics • Strong business judgment and creative problem solving skills • Comfort working both independently and collaboratively • Ability to navigate & influence internal management-level stakeholders and cross-functional teams • An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity • Experience with B2B marketing, experience with AdTech (specifically Promotions) and/or B2B SaaS

Benefits

• Market-competitive compensation • New hire equity grant • Annual refresh grants • Flexible remote work policy • Employee benefits offerings