Director of PR and Influencers
September 13
🏢 In-office - Manhattan
Description
• We are seeking a creative, strategic, and highly motivated Director of PR and Influencers to develop and lead our brand’s public relations, influencer marketing, and community engagement strategies. • Lead the creation and execution of influencer and partnership strategies focused on building long-term, authentic relationships with creators and brands that align with Bubble’s values. • Oversee the identification, outreach, and management of influencers across key regions (US, AUS, UK, CA), fostering impactful and engaging collaborations. • Build strategic partnerships with brands and influencers in beauty, wellness, and lifestyle, ensuring these collaborations align with the brand’s mission and amplify its reach. • Work closely with creative and social media teams to develop engaging content with influencers and partners, enhancing campaign impact. • Analyze the effectiveness of influencer and partnership initiatives, using data to refine strategies and ensure a strong ROI. • Develop and implement PR strategies to support product launches, events, and other brand-building activities, boosting visibility in key markets. • Cultivate and maintain relationships with beauty, lifestyle, and wellness media outlets to secure impactful coverage. • Lead the planning and execution of PR events and influencer activations, ensuring alignment with company goals. • Lead and mentor a team of influencer, partnership, and PR specialists, fostering creativity and collaboration to drive successful campaigns.
Requirements
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. • 9+ years of experience in PR and influencer marketing, ideally in the beauty, skincare, or consumer goods industry. • Proven track record of building and executing successful PR and influencer campaigns across multiple regions. • Strong network of media contacts and influencers in beauty, lifestyle, and wellness spaces. • Excellent written and verbal communication skills, with the ability to craft compelling narratives. • Strategic thinker with strong project management skills and the ability to juggle multiple campaigns simultaneously. • Passionate about the beauty and skincare industry with a deep understanding of its trends, influencers, and media landscape. • Experience managing teams and working in a fast-paced, dynamic environment.
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