Senior Product Marketing Manager

August 9

🏡 Remote – New York

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Logo of Boulevard

Boulevard

Boulevard powers the next generation of salons and spas so it’s easier for everyone to look and feel their best.

vertical software • experience economy • scheduling • online scheduling • software

201 - 500

Description

• Shape and communicate product narrative throughout the market. • Champion voice of the customer and market insights. • Develop and execute go-to-market plans for new and existing products. • Conduct market research for customer needs and competitive insights. • Create compelling product positioning and messaging. • Develop tools for GTM teams to communicate product benefits effectively. • Produce high-quality marketing content. • Monitor and analyze performance of marketing campaigns.

Requirements

• Experience in a product marketing role at a SAAS company, developer platform experience a plus. • 5+ years of product marketing experience within B2B SaaS. • Understanding of the product go-to-market lifecycle and adoption strategies. • Excellent analytical thinking skills. • Creative problem-solving and strategic planning. • Content creation and copywriting skills. • Ability to manage multiple deliverables while meeting timelines. • Bachelor’s degree.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with a work from home stipend. • Family planning resources and specialized support programs. • Equity opportunities. • Learning and Development program for employee growth.

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