Sr. Director of E-Commerce

May 16

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KREWE

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We are a team of smart creatives that celebrate individual style through handcrafted accessories & experiences.

Eyewear • Fashion • Creative • Retail • Accessories

51 - 200

Description

• Plan, execute, and manage sales performance via all digital channels • Assure the setting of achievable sales goals, and manage company resources towards the achievement of agreed upon sales goals • Manage ecommerce sales channel profit contribution to annual targets • Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams towards the preparation and execution of ecommerce selling campaigns • Set and achieve desired objectives for ecommerce KPI’s with a priority on growing the channel and brand awareness within the market • Direct the performance marketing function with a focus on customer acquisition through the following channels: META, google, snapchat, Tic Tok, and other paid media opportunities as presented • Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals • Define the communication strategy for each part of the funnel and for key customer segments • Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way

Requirements

• 8+ years of e-com or direct to consumer in a experience • Experience with multi-country e-commerce sales • Tuned-in omni-channel thinker • Self-sufficiency at organizing and managing multiple projects simultaneously • Familiar with all best practices with a strong interest in emerging tech • Deep understanding of SEO, SEM, NET, C#, HTML, CSS, and other software • Ability to remain flexible throughout a collaborative design process • Understanding of current trends in the fashion advertising world

Benefits

• Group health plans: health, vision and dental insurance • Welfare benefits: life, ad&d, supplemental voluntary coverage • FSA Plan & HSA Program • 401(K) Investment Options • Adoption Assistance, EAP, Commuter Benefits • Paid Parental Leave • Quarterly Cultural Spend • Ongoing Training & Development, an Educational Allowance • 10 paid holidays & Paid Time Off accrual • KREWE employee frame discount (of course!)