Digital Marketing and Demand Generation Manager

May 16

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Better Healthcare Through Math

lower wait times • nurse & patient satisfaction • predictive modeling • data science • patient access

201 - 500

💰 $130M Series D on 2020-12

Description

• Own demand generation campaigns for iQueue for Infusion Centers team; generate qualified leads, driving higher conversion, and pipeline creation, including managing campaign strategy, execution, optimization, and performance tracking across various channels • Support the event manager in flawless event execution, including booth collateral, field marketing dinners, pre and post show event emails, and coordinating with the business development team for lead follow up • Identify and cultivate partnerships with new vendors to enhance our demand generation efforts and expand reach to new target prospects • Develop and execute comprehensive outbound multi-touch email marketing programs to engage and nurture leads throughout the sales funnel • Write, build, and optimize email copy, landing pages, and audience segmentation lists for 3 business units (Infusion Centers, Operating Rooms, and Inpatient Flow) • Collaborate with the sales and customer success teams to develop and execute cross-sell initiatives and customer marketing programs to maximize effectiveness of demand generation campaigns • Support website content updates, ensuring that all website content is accurate, up-to-date, and optimized for search engines and user experience; collaborate with internal teams to create and update website content as needed

Requirements

• Bachelor's degree in marketing or related fields, or equivalent years of related experience • 5+ years B2B experience with multi-channel marketing campaigns and a focus on digital/growth marketing • Proven track record of driving higher conversion rates and pipeline growth through strategic marketing campaigns and initiatives • Proficient with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google products (Analytics, Search Console, Tag Manager, Ads) • Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously • Excellent written and verbal communication skills • Analytical thinking – you like working with data, enjoy measuring campaigns, love to optimize, and create Salesforce reports with ease • Being a self-starter – you spot opportunities to make things better and you take ownership • Ability to meet deadlines and work collaboratively in a fast-paced, highly dynamic environment

Benefits

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives! • Competitive compensation package that includes base salary, target bonus, and stock options • 401(k) Match • Comprehensive healthcare benefits • Generous Paid Time Off and Parental Leave • Monthly reimbursement for Skill Building • Monthly reimbursement for Wellness, Transportation, and/or Home Office • Education Reimbursement for select courses/programs