Leapsome
The intelligent People Enablement platform that drives employee development, productivity, and engagement.
Employee Engagement • Performance Management • OKRs • Feedback • 1:1s
51 - 200
Performance Marketing Lead
February 29
🏢 In-office - Manhattan
Leapsome
The intelligent People Enablement platform that drives employee development, productivity, and engagement.
Employee Engagement • Performance Management • OKRs • Feedback • 1:1s
51 - 200
Description
• The Performance Marketing Lead will be a key member of our Demand Generation function, responsible for developing our paid campaign strategies and maximizing their impact while reducing conversion costs. We seek an analytical and data-driven mind with a proven track record of implementing successful performance marketing campaigns in the SaaS space. The ideal candidate is a hands-on leader who can balance strategic vision with tactical execution, ensuring alignment with company goals and objectives. • Develop and execute a comprehensive performance marketing strategy for paid search, paid social, and affiliate channels with the aim of driving qualified opportunities and pipelines. • Collaborate with cross-functional teams to identify key market segments, target audiences, and competitive positioning to ensure that all campaigns align with the overall business objectives and strategy. • Take a test-and-learn approach to campaign and channel development in order to sustainably and efficiently scale our paid acquisition channels. To do so, you obsess over pipe-to-spend ratios and ROAS • Leverage data and analytics to measure the effectiveness of paid campaigns & drive a culture of experimentation and data-driven decision-making. • Develop and manage the performance marketing budget, ensuring effective resource allocation across channels and audience segments for maximum impact. • Lead and mentor a high-performing performance marketing team of 1 FTE and 1 Intern • Foster a collaborative and innovative culture within the team.
Requirements
• 5+ years of experience in B2B SaaS performance or growth marketing roles, with a proven track record of successfully leading teams and driving revenue growth. • Experience in managing large budgets (7 figures per year or more), building performance marketing strategies in B2B, and being hands-on in creating and optimizing campaigns across various channels • Strong proficiency in marketing tracking, measurement, and analytics, i.e., you’re comfortable with Google Analytics and Google Tag Manager to ensure conversion events are set up correctly. • Exceptional analytical and problem-solving skills, with a strong grasp of key performance metrics for performance marketing • Excellent communication and collaboration skills, with a track record of influencing cross-functional teams and driving alignment. • Experience working with international teams
Benefits
• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025 • Teammates: Join a diverse and international team of talented, smart, and kind people • Feedback and recognition: We value feedback exchange and celebrating successes — big and small • Hybrid model: Enjoy our hybrid model by working from home or in our office with a comfortable work-from-home budget • Flexible work: Experience a work-life balance with flexible hours and the option of working remotely within the USA for up to 2 months per year • Vacation: Take 30 vacation days every year, plus public holidays • Parental leave: Up to 8 weeks of 100% paid parental leave, with an additional unpaid leave option • Competitive package: Competitive salary, benefits, and a pre-IPO equity package • Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness tool for your financial planning, advising, and support • Health care: Robust medical, dental, vision, and life and disability insurance plans
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