Content Marketing Manager

August 6

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Memfault

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The first IoT reliability platform for debugging, monitoring, and updating connected devices on any hardware.

Embedded Software • Embedded Systems • RTOS • Debug • IoT

11 - 50

💰 $24M Series B on 2023-01

Description

• Craft and execute a detailed content marketing strategy, incorporating an editorial perspective tailored for diverse audiences and channels. • Develop content themes and pillars aligned with Memfault's brand, campaign, and business objectives while appealing to various audience segments. • Lead thought leadership programs, fostering an environment conducive to curating meaningful perspectives and nurturing thought leaders within the organization. • Tailor content for various channels, ensuring it resonates with audience preferences and platform dynamics. • Own overall content, copywriting, brand voice & tone, and editorial excellence for Memfault Growth teams. • Use analytics tools to track content performance metrics, gathering insights to refine and enhance the content strategy continually. • Improve content effectiveness based on data-driven decisions and audience engagement metrics. • Research and apply SEO best-practices and insights to increase traffic and improve organic visibility across content initiatives. • Craft content tailored for organic social media platforms (LinkedIn, Reddit, X, Instagram, YouTube, and others) to maximize engagement and brand visibility. • Implement strategies to optimize organic reach, fostering meaningful interactions and community building. • Manage scheduling and publication across various platforms to maintain a steady flow of captivating social media posts. • Drive engagement initiatives, fostering an environment that encourages audience interaction and conversation. • Build and nurture communities across different social media and conversational platforms, responding to comments, messages, and inquiries effectively.

Requirements

• Deep content marketing + copywriting experience for a B2B SaaS brand • Collection of content examples and results (demand generation, SEO rankings, social recognition, etc.) that showcase your best work • Excellent grammar, punctuation, spelling and proofreading skills • Ability to simplify complex and highly technical ideas into impactful, audience-specific articles, posts, videos, and stories • Worked directly with design and development teams to turn ideas into reality • Ability to manage multiple projects and thrive in a fast-paced ambiguous environment • Experience with Hubspot, Wordpress, Salesforce, Google Analytics, Google Suite • Deep understanding of social media platforms, trends, and best practices • Highly preferred: Experience targeting a developer audience with multiple personas from executives to practitioners