Nielsen
Powering a better media future for all people
Television • Radio • Books & DVDs • Online • Music
10,000+
Senior Product Manager
August 30
🏡 Remote – New York
Nielsen
Powering a better media future for all people
Television • Radio • Books & DVDs • Online • Music
10,000+
Description
•Develop the strategy and execution of the Gracenote Contextual Video Suite. •Work closely with clients/prospects across the supply chain including Publishers, Advertising agencies, Brands, SSPs, DSPs. •Establish and execute product go-to-market strategy, product positioning and messaging in collaboration with Commercial and Marketing teams. •Engage in Business Development activities and POCs, creating partnership and commercial opportunities in collaboration with Commercial and Marketing teams. •Managing feature delivery timelines and communication with leaders and stakeholders on status, risks, and changes. •Build and maintain deep understanding of the advertising market and competitive intelligence to guide decisions and identify new opportunities for product innovation to support the needs of the advertising platforms. •Collaborate with cross-functional teams to provide the best-in-class tools to build cost-effective and quality products for our global clients. •Conduct ongoing research including meeting with internal stakeholders and clients to gain a deeper understanding of customer needs and KPIs to inform value driven delivery and adoption. •Provide pricing guidance to Sales and manage the overall business growth for the product line. •Anticipating and evaluating risks and making trade-offs to deliver products that scale, quickly. •Work cross-functionally with Engineers, CX, Designers, TPMs, QAEs, and other Product Managers across various teams to deliver on the product roadmap. •Create mechanisms to continuously monitor the success of our technology against the outcomes that matter most to our customers. •Building strong partnerships with both technical and non-technical internal teams and integration teams externally to ensure product adoption and delivering value to large enterprise customers. •Work closely with UX and engineering to deliver simple intuitive user experiences for our B2B users of the solution and demonstrate these through intuitive demos. •Be the Advertising subject matter expert for Publishers, AdTech, Agency and Brand clients. •Develop and own key performance metrics for your initiatives and guide deep dives as needed to diagnose anomalies, quality reporting, etc. •Provide written guidance and documentation for sales and other cross-functional teams to support the product line
Requirements
•5+ years of product management experience with successful implementation of advanced advertising products (contextual an/or audience based targeting) and supply chain integrations. •Subject matter expertise in both direct and programmatic working with publishers, adtech, agencies and brands. •Strong passion for entertainment content and advertising workflows for streamlined experiences and operations across the ad tech ecosystem. •Customer-value driven mindset with the capability of translating that into a clear product strategy and roadmap. •Demonstrated ability to create great working relationships and product results. •Product intuition; can delineate between must do, like to have, and won’t do. •Critical thinker with strong problem-solving skills based on drawing insights from data. •Strong negotiation skills and the ability to influence critical outcomes. •Both detailed oriented and a big picture thinker with an ability to drive improvements to existing products and define new products. •Experience with cross functional teams i.e. commercial, engineering, marketing and design teams to define, build and launch new products on time and on budget. •Experience working in an Agile/Scrum work environment as a Product Manager or Product Owner: writing user stories, and following the development process through user story acceptance. •Excellent verbal and written communication skills to communicate with both technical and non-technical cross-functional team members and stakeholders. •Self-starter, with the ability to thrive in a dynamic, fast-paced environment.
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