Email Marketing Director

July 9

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Discover the future of investing, built on top of the world’s most trusted crypto trading app, and web3 platform.

Exchange • Blockchain • Futures • API • Technology

1001 - 5000

Description

• Develop and implement a comprehensive and global email marketing strategy for always-on email that encompasses all customer segments • Own & maintain the roadmap & testing agenda for always-on email, ensuring we continue to expand and optimize our email marketing work • Work with your team to manage email marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis • Manage and mentor a team of 2 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives • Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan. Ensure • Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality • Ensure consistency in brand voice, tone, and messaging across all emails. • Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts

Requirements

• Minimum of 10 years experience in Email Marketing, CRM, Engagement Marketing or other related roles • Strong leadership skills with a minimum of 3 years leading teams & developing talent • Experience in crypto, with a background in trading • Experience with exchanges. Strong knowledge of CEFI & DeFi • Experience with creative storytelling with the ability to develop compelling email • A strong collaborator. Can work closely with teams across the organization

Benefits

• Market competitive total compensation package • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents) • 401K with company contribution • Accrued PTO policy, company paid holidays • Paid Parental Leave • Employee Referral Bonus Program paid in BTC • Company Donation Match • More surprises when you join!