Publishers Clearing House
Our Mission: To entertain, inspire and delight with winning opportunities, games, rewards and personally relevant offers
Direct Marketing • Casual Gaming • Lead Generation • Audience Development • Sweepstakes
201 - 500
Product Marketing Manager
March 21
🔄 Hybrid – Manhattan
Publishers Clearing House
Our Mission: To entertain, inspire and delight with winning opportunities, games, rewards and personally relevant offers
Direct Marketing • Casual Gaming • Lead Generation • Audience Development • Sweepstakes
201 - 500
Description
• Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative • Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials • Drive the development of compelling written and visual content, including customer facing decks and sales collateral • Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc. • Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception • Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation
Requirements
• 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape • 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.) • Bachelor’s degree, and/or equivalent professional experience • Strong presentation abilities: you are an avid marketing storyteller with examples to back it up • Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions • Experience in developing/creating thought leadership is a plus • Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides • You're comfortable in a dynamic environment and can "roll with the punches" • You're collaborative and a true team-player equipped with a voice you're not afraid to use it
Benefits
• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home • Free Food & Snacks • Wellness Resources
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