Senior Manager, Content Marketing
July 19
🔄 Hybrid – Manhattan
Description
• Develop and implement a comprehensive content strategy that integrates Pelago's mission and editorial narratives. • Create a robust content calendar and distribution process in collaboration with Demand Gen and Sales Enablement teams. • Establish performance metrics in partnership with the Demand Gen lead to measure content effectiveness. • Develop campaigns based on go-to-market briefs for social media, website, email, and sales enablement. • Manage and create posts for Pelago's social media channels (primarily LinkedIn) in collaboration with the Digital Marketing team. • Write and edit website copy, email campaigns, sales enablement materials, thought leadership presentations, social and display ad copy, and client testimonials. • Assist with creation of webinar content, including topics, scripts, and promotional materials. • Partner with editorial and design teams to produce high-quality short to medium form content, including multimedia. • Post, monitor, and engage with audiences across social media platforms, primarily LinkedIn. • Respond to comments and interactions on social media to foster community engagement. • Work closely with cross-functional teams, including digital/email marketing, demand generation, sales enablement, and product marketing. • Collaborate with non-marketing teams (product, clinical, coaching) to identify opportunities for creative content. • Develop a framework to test and continuously improve content performance through optimization and scalable best practices. • Report content performance metrics and insights to the organization to inform future strategies. • Assist with PR requests and collaborate with PR firm for fast turnaround commentary and award submissions. • Manage freelance writers as needed to ensure timely and high-quality content delivery.
Requirements
• 6+ years of proven experience in content marketing, with a focus on strategy and execution. • Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates a narrative. • Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources. • A clear passion for storytelling, and an innate ability to drive brand narratives. • Experience shaping a brand’s footprint through multiple content channels and multi-media platforms. • Driven consistency and adoption of a brand voice and tone across all content initiatives. • An analytical mindset with the ability to interpret data and translate into actionable strategies. • Experience in developing and managing social media content and engagement. • A background in B2B and Healthcare is a huge plus. • Experience navigating growing companies and a rapidly changing environment with adaptability and patience. • Proficiency in content management systems (CMS) and marketing automation tools - Hubspot is a plus. • Ability to prioritize and manage multiple projects simultaneously. • Passion for Pelago's mission to support individuals in their substance use management journey.
Benefits
• Generous and meaningful equity package • Full Medical, Dental, & Vision coverage • 401k Plan • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days • Paid maternity, paternity & new parent leave • Flexible working environment • Annual Learning and Development stipend to support continued learning and career development • Wellness Reimbursement Program • Mental Health Care through Spring Health • Access to Reproductive & Family Planning Care • Substance Use Support for employees and family members
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