Director of Marketing - Enrollment

6 days ago

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Rocketship Public Schools

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A collective of parents, teachers, & leaders working to transform the future for students in low-income communities.

Rocketship Model • Eliminating the Achievement Gap • Parent Empowerment • Leadership Development • Public Elementary Charter School

501 - 1000

Description

•Lead development and implementation of enrollment and talent marketing strategy •Direct annual marketing strategy to successfully drive toward enrollment targets and goals in all five Rocketship regions. •Partner with the Talent team to establish annual marketing strategy to successfully drive toward hiring goals. •Direct media plans and place media buys across media markets and media channels to support enrollment and talent recruitment campaigns. •Direct campaign message strategies, write creative briefs, and partner with your creative team to design and develop all creative materials. •Track and report out on key performance indicators across the full enrollment funnel from awareness building to lead generation to application acquisition and enrollment conversion. •Drive Brand Strategy •Collaborate with the Chief Communications Officer to develop comprehensive brand development plans and enhance our brand positioning. •Ensure consistent branding across all platforms, aligning with the national brand strategy and guidelines. •Oversee creative team responsible for managing all our digital channels including website, social media, and blog. •Conduct audience research to regularly evaluate brand health and use insights to inform and refine marketing strategies. •Oversee enrollment health and build capacity of regional enrollment leaders •Partner with the Strategy and Data teams to develop annual enrollment goals and improve performance tracking systems. •Analyze enrollment data to identify trends and opportunities, providing regular reports and actionable insights to regional and national leadership. •Immerse yourself in three distinct relationship management systems (Hubspot, SchoolMint, Powerschool) and lead integration and optimization efforts across all three platforms. •Develop marketing and enrollment muscle on your team and with leaders in the network •Manage and develop a diverse team of three with an inclusive, high-performance culture. •Lead community of practice with (5) regional leaders responsible for enrollment health in each Rocketship region, providing targeted professional development to build capacity and enrollment expertise. •Collaborate with other network leaders to identify innovative opportunities to harness the power of marketing to advance our mission and impact goals.

Requirements

•Bachelor’s degree required, master’s degree in applicable field preferred •Minimum of 7 years of experience in marketing or enrollment management, preferably within the education sector. •Minimum of 3 years of full-time people management.