Paid Search Manager

2 days ago

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Situation

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Building passionate communities through digital-first marketing strategies.

Interactive Marketing • Interactive Advertising • Entertainment Marketing • Digital Marketing • Media/Search Planning & Buying

51 - 200

Description

• Collaborate daily with the paid Search Supervisor, Media Planners, and Account Managers to ensure efficient, effective campaign results. • Provide regular reporting including comprehensive data and charts coupled with actionable insights and recommendations for campaign improvement to reach the clients’ business goals. • Lead the development and implementation of search strategies based on client goals and objectives. • Manage performance campaigns, including lead generation and Return on Ad Spend (ROAS) for Higher Ed & Non-Profit clients. • Create & optimize paid search media plans according to performance. • Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc. • Perform in-depth campaign reporting and analysis based on KPIs and historical trends. • Extract data-driven, actionable insights to inform search strategy and planning; flag tagging/tracking issues by calling out anomalies in data. • Recommend testing strategies and optimizations to improve overall campaign performance. • Present strategies and recommendations to clients and internal teams in relatable terms. • Develop accurate projections for performance using data analysis. • Keep on top of media industry trends and make recommendations for client testing within buying channels, e.g. new ad networks, creative formats, bidding strategies, etc. • Maintain knowledge of clients business, competition, and latest industry news and trends.

Requirements

• At least 2 years’ experience managing paid search campaigns in Search Ads 360, Google Ads, Microsoft Ads, and other search platforms • Demonstrated competency with data analysis in Google Analytics 4 • Proficiency in Google Sheets/Microsoft Excel, specifically for forecasting and trend analysis using pivot tables, vlookups, data visualizations, etc. • Experience presenting media strategies and reports to clients • Extreme attention to detail • Willingness to collaborate across departments and client teams

Benefits

• Health care plan (medical, dental and vision) • Retirement plan with employer match • Life and disability insurance • Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays • Paid family leave • Cold brew coffee, snacks and fresh fruit • Wellness resources • Special access to New York City’s arts and entertainment scene