Performance Media Coordinator
April 25
🏢 In-office - Manhattan
Description
• Traffic, QA, launch, and optimize global campaigns across platforms including: Meta, Snapchat, Twitter/X, TikTok, Google Ads • Deliver campaign reporting in partnership with analytics team • Analyze large sets of data using pivot tables and charts; measuring results against campaign learning agenda to inform next steps • Ensure timely results and strong performance against DR goals • Monitor spend and volume pacing • Cultivate and maintain existing vendor relationships and maximizing their potential • Prioritize initiatives leading to the greatest returns for the company • Develop a proactive learning agenda and innovative vision for Paid Social
Requirements
• 1-2+ years of experience in Paid Social and Google Ads execution for acquisition / conversion campaigns, with a preference for app install or app promotion campaigns • Strong direct response knowledge and experience working in native ads platforms and tech optimization tools [i.e. Smartly, Nanigans, 4C, etc.] • Understanding of performance marketing goals and KPIs, such as CPA and ROAS • Familiarity with running A/B tests in native Paid Social platforms • Extremely data-focused with strong Excel/Sheets and data visualization skills • Detail-oriented, analytical, and results-driven • Clear and thorough communication skills, both verbal and written • Proficiency with multiple analytics and database tools common within a marketing organization [e.g Google Analytics, Facebook Ads Manager, Tableau]
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