Social Media Content Writer & Creator

July 21

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Description

• Develops content for social media including ideation, design, copywriting and posting to the proper social channels aligned to the company content calendar. • Creates and maintains detailed monthly and annual social content calendars. • Curates and creates engaging text, image and video content for digital channels. • Produces and edits videos to create reels and content for social channels, leveraging content and b-roll shot during the summer. • Works across teams to support channel marketing efforts through digital and social channels. • Manages community engagement and suggests new tactics to increase followers and engagement across social channels. • Monitors and reports on feedback from social followers. • Assesses the competitive landscape to understand what others in our industry are doing as well as identify potential content collaborators and influencers. • Brainstorms new and creative growth strategies. • Ability to be on-camera if needed to narrate, or do a walk-through for a reel or video. • Collaborates with agencies and other vendor partners where needed. • Other duties as assigned - specific to role focus or departmental needs. • Responsible for travel for up to 6 weeks during the summer months.

Requirements

• 2+ years of experience in content creation, social media, email and digital marketing • Ability to present a social media portfolio with sample work • Bachelor's Degree in marketing communications, journalism or relevant field • Solid understanding of social media analytics and tracking • Ability to create and deploy their own content using Canva, social media scheduling tools like Spout Social, and Lightroom (Photoshop/InDesign a plus but not required) • Strong writing and verbal communication skills • Attention to detail and able to multi-task • Experience with social media management and optimization platforms • Graphic design and photo editing skills a plus • Ability and desire to travel to summer programs between late June – early August to capture original, authentic content

Benefits

• Health Insurance • PTO • 401k with match