Senior Associate, Media Relations - Consumer
August 6
🏢 In-office - Manhattan
Description
• Work with the team to develop successful earned media strategies grounded in men’s lifestyle, spirits and sports insights, including goals and objectives, media targets, pitch angles and engagement approaches • Bolster creative programming recommendations with a focus on national earned media coverage, while still maintaining relationships with influential regional men’s lifestyle and sports journalists • Facilitate ongoing conversations with top consumer, men’s lifestyle, spirits, pop culture and sports journalists to keep the business top-of-mind throughout the year • Persuasively pitch media and earn high-profile coverage for clients • Provide input on influencer relations marketing campaigns and tactics • Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met • Break down and manage detailed tasks with the account team associated with planning and implementing special public relations events • Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs • Interact with senior management and input feedback into tactics and strategies
Requirements
• 2+ years of communications experience, preferably in an agency environment or a sports property • Strong sports media, men’s lifestyle, pop culture and influencer relations skills and relationships at the national, regional and trade/vertical level • Previous consumer packaged goods and related industries experience is a bonus, but not required • Excellent communication/presentation skills; verbal and written • Strong attention to detail and project management skills • Open to giving and receiving constructive and respectful feedback in a timely manner • Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients • Commitment to personal accountability • BA or BS in Public Relations, Communications, Journalism or related field • Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere • High comfortability level working with athletes and celebrities, without being star struck
Benefits
• Medical • Dental • Vision • 401k (with employer match) • Tuition Reimbursement • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul • MyDays – Flexible holiday schedules • Short-Term Disability • Paid Employee Family Leave • Family Building Benefit
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