Lifecycle Marketing Manager

July 18

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Talkspace

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Behavioral health care from licensed clinicians－ when & where you need it

Online Therapy • Online Counseling • Unlimited Messaging Therapy • Psychotherapy • Self Care

51 - 200

Description

• Execute and optimize lifecycle marketing strategies to drive engagement and conversion. • Collaborate with internal stakeholders to deploy campaigns across various channels. • Implement data-based hypotheses for segmentation strategies and KPI optimization. • Manage multiple campaigns and projects at different stages efficiently. • Collaborate with creative stakeholders to develop new creative concepts and messaging.

Requirements

• 5+ years of experience in CRM or lifecycle marketing operations for a direct-to-consumer brand. • Strong proficiency within Braze required (Braze certification preferred). • Proficient in data visualization platforms (Mixpanel). • Advanced knowledge of marketing automation best practices for consumer-facing businesses. • Extensive experience in HTML and CSS. • Working knowledge of deliverability, email analytics, CAN-SPAM, triggered campaigns, overall email best practices, and segmentation. • Experience with SMS and Push Notification delivery.

Benefits

• Comprehensive Medical, Dental and Vision plans coverage since day one • Pre-tax benefits: HSA/ FSA • 401k Retirement Savings Program with matching up to 4% • Voluntary benefits including disability, basic life or pet insurance, etc. • Monthly Wellness Stipend to promote mental and physical self-care • Flexible PTO and Remote First Environment • Regular team events, including Wellness Workshops and Team Building Events • Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!