Brand Marketing Manager
September 11
🔄 Hybrid – Manhattan
Description
•Develop and Execute Brand Strategy:Create and implement brand marketing strategies that align with the company’s business objectives and resonate with the target audience. •Campaign Management:Lead the development, execution, and optimization of marketing campaigns across various channels, including digital, social media, print, and experiential marketing. •Brand Positioning:Ensure consistent brand messaging and positioning across all marketing materials and customer touchpoints, maintaining the brand’s integrity and identity. •Consumer Insights:Conduct market research and analyze consumer behavior to inform marketing strategies, product development, and brand positioning. •Cross-Functional Collaboration:Work closely with product, sales, creative, and digital teams to ensure cohesive brand messaging and integrated marketing eGorts. •Budget Management:Oversee the brand marketing budget, ensuring eGective allocation of resources and maximizing ROI on marketing investments. •Performance Tracking:Monitor and analyze the performance of marketing campaigns and brand initiatives, using data-driven insights to optimize strategies and achieve KPIs. •Content Development:Collaborate with the creative team to develop compelling content that supports brand campaigns and drives engagement. •Brand Partnerships:Identify and manage strategic partnerships, sponsorships, and collaborations that enhance brand visibility and credibility. •Event Marketing:Plan and execute brand events, trade shows, and other experiential marketing activities that build brand awareness and foster customer loyalty. •Crisis Management:Develop and implement crisis communication plans to protect the brand’s reputation in challenging situations.
Requirements
•Bachelor’s degree in Marketing, Business, Communications, or a related field. •5+ years of experience in brand management, marketing, or a related role. •Proven track record of developing and executing successful brand marketing strategies. •Strong understanding of digital marketing, social media, and content marketing. •Excellent communication, presentation, and storytelling skills. •Ability to think creatively and strategically, with a strong focus on results. •Experience managing budgets and working with cross-functional teams. •Proficiency in marketing analytics tools and platforms. •Strong project management skills, with the ability to manage multiple priorities and meet deadlines. •Ability to work in a fast-paced environment and adapt to changing market conditions.
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