Senior Director of Growth and Retention Marketing
August 3
🏡 Remote – New York
Description
• Partner with CMO to own Pepper’s multi-million dollar media budget and drive media mix decisions to optimize for the strongest LTV to CAC ratio and ROAS. • Lead the Growth/Acquisition Marketing team (in-house and agencies) to acquire the highest quality of new customers at the most efficient contribution margin CAC. • Creative storyteller who knows how to use customer insights and product knowledge to inspire the ongoing creation and testing of new acquisition and retention marketing content. • Lead the Retention/CRM Marketing team to retain and nurture Pepper customers to become the most loyal advocates of the brand. • Passionate and skilled at turning transactional data into meaningful customer cohorts to drive insights to inform new marketing programs and accelerate the growth of our new and returning customer value to the business. • Skillful in working cross-functionally with a variety of teams including Finance, Planning and Merchandising. • Own the evaluation and ongoing maximization of value/ROI we derive from each Growth & CRM platform and vendors. • A passionate and thoughtful manager to team members who knows how to inspire individuals to be at their best.
Requirements
• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos • 10+ years of Growth & Retention Marketing experience at fast-growing, beloved DTC consumer brands with high SKU count • Proven ability to bridge Growth & Retention Marketing teams’ performance to optimize profit-focused KPIs impacting company’s bottom-line metrics • Strong financial acumen and with deep experience in forecasting budgets/sales at channel and inventory levels • A strong balance of right and left brain: Highly creative marketing storyteller with the ability to use insights and data to drive business decisions • Ability to set strategic plans at a macro level, distill into clear roadmap with milestones, and drive execution with operational excellence. • Goal-oriented, cool under pressure and strives for continuous improvement • Thrives in fast-paced startup environments and comfortable rolling up sleeves • Strong organizational, communication and project management skills • Excellent cross-functional leadership • Comfortable with challenging the status quo and proposing wild ideas *that might just work* • A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Benefits
• Company matched 401K plan up to 3% • 100% company covered option for medical, vision, dental insurance premiums • Flexible remote work location • Flexible and generous vacation policy • Paid parental leave for qualifying employees • Health & wellness monthly stipend • Employee discount for Pepper product • Have a huge role in the growth of a company with a meaningful mission
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