Principal Data Scientist, Marketing

June 28

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Zocdoc

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Zocdoc is the beginning of a better healthcare experience for millions of patients every month.

healthcare • patients • doctors • public health • appointments

501 - 1000

💰 $150M Private Equity Round on 2021-02

Description

• Analyzing performance data to measure lift driven by our marketing efforts • Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data • Forecasting and creating scenarios for existing and upcoming marketing initiatives • Leveraging your knowledge of Python and/or R to build scalable solutions • Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization • Partnering with the data engineering team to ingest and structure the marketing data for future usage • Building and fostering relationships with stakeholders across the organization

Requirements

• 7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking • 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company • Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker, Amplitude) • Experience with MMM / MTA models and expertise with regression-based measurement approaches • Passion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A/B tests related to marketing • Expertise in SQL as well as Python and/or R • A BA/BS in a quantitative field such as economics, mathematics, statistics • An MBA or MA/MS in a quantitative field is a plus • Effective written and verbal communication skills • Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

Benefits

• Flexible, hybrid work environment • Unlimited PTO • 100% paid employee health benefit options • Employer funded 401(k) match • Corporate wellness programs with Headspace and Peloton • Sabbatical leave (for employees with 5+ years of service) • Competitive parental leave • Cell phone reimbursement • In office perks including: • Catered lunch everyday along with snacks • Commuter Benefits • Convenient Soho location