Email Marketing and CRM Manager (online casino)

May 1, 2023

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Good Talent Place

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The Good Talent Place takes the Digital World to the next level

digital marketing • seo • graphic design • data analytics • content

51 - 200

Description

• Set up and manage channel marketing for multiple projects in iGaming portfolio of online casinos • Maintain marketing strategies to support the Retention marketing program • Plan and execute loyalty strategies to support our customers’ brands retention efforts • Create projects designed to improve the profitability of the active customer base • Manage multiple brands’ rewards programs • Produce high-quality proposals, reports and process documents • Conduct Business Intelligence analysis through technology audit, content audit, process audits and stakeholder feedback • Coordinate project responsibilities, allocate and prioritize tasks among team members • Ensure that campaigns, creative briefs and other strategic marketing documents, and the overall campaign calendar accurately reflect marketing objectives, target groups and ROI in line with the business strategy • Work hand-in-hand with Head of Casinos and various internal stakeholders to produce both short and long-term Retention marketing strategies • Work with the Head of Casinos on developing strategies to improve KPIs of specific segments • Communicate campaign metrics, results and recommendations to stakeholders • Define and collaborate on the personalization of the customer experience on the website • Identify new areas for improvement and development of Lifecycle campaigns and to articulate to business leaders

Requirements

• Minimum 2 years of digital marketing experience • In-depth knowledge of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization • Previous experience managing a rewards program and/or customer loyalty program • Demonstrated experience with data-driven marketing, a/b, and multivariate testing experience, Analytics, with a successful track record of implementing and managing different Digital Marketing Tools • Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways • Advanced knowledge of MS Office software applications, Excel is a must • Ability to manage and prioritize multiple projects simultaneously within a complex organization • Strong communicator and hands-on worker that can work remote

Benefits

• Opportunity to work with an international iGaming company with a global presence in more than 30 countries • Work from pretty much anywhere with the opportunity to work with geographically dispersed centers of competence • Work with ambitious industry disruptors and innovators • Work with companies with international multi-country and region reach and years of successful operation