Director of Demand Generation

August 2

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Appcues

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User onboarding is just the beginning. Empower your team to measure and improve product adoption—without a developer. ✨

user onboarding • activation • growth marketing • product adoption • SaaS

51 - 200

💰 $7M Debt Financing on 2022-01

Description

• Own and manage to lead and pipeline targets in service of new business and expansion revenue targets. You’ll use every tool at your disposal to optimize conversion throughout the funnel, from reach to free trial starts and deal acceleration. • Manage strategy, execution, and optimization of all paid and organic demand generation programs including performance marketing, content, account-based marketing (ABM), conversion rate optimization, events (in-person and virtual), and sponsorships. • Manage a team of program specialists, external vendors, and budget to accomplish goals. • Establish a culture of testing and experimentation while driving to a long-term strategy. Monitor demand gen trends and regularly test new programs, tactics, partners, channels, etc to boost customer acquisition. • Partner with our content team to optimize paid and owned content distribution and nurture prospects throughout the acquisition funnel. Partner with our creative and product marketing teams to optimize and test creative assets, value propositions, landing pages, and email/ad copy. • Partner closely with sales and business development on campaign follow-up, outreach strategies, and ABM initiatives. • Forecast, measure, and report on the impact of demand activities on leads, pipeline, and revenue.

Requirements

• You thrive on owning and beating ambitious goals. We need to double lead and pipeline growth over the next 12 months. Are you up for the challenge? • You’re always learning. You fail fast, iterate quickly, and have a history of solving tough problems with innovative solutions. • You’re excited about (and have plenty of experience with) product-led growth. We’re champions of the movement and practitioners ourselves. Appcues’ self-serve free trial has helped us land new customers from rapid-growth startups to the Fortune 500. • You’re a natural leader. You’ll help establish a culture of experimentation within our marketing team and across the organization. Our team is super collaborative, stacked with talent, and ready to rally behind you. • You balance strategic, long-term thinking with a move-fast, get-shit-done style of execution. • You’ve got strong analytical and quantitative skills. No doubt, this is a data-driven role. • You’ve scaled paid and organic acquisition programs and results at and beyond our stage of business. • You have experience managing people, agencies, vendors, and budgets.