Appcues makes it easy to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes. 

Appcues is trusted by thousands of innovative product-led businesses around the world, including Amplitude, Yotpo, Pluralsight, MongoDB, Codepen, and SquareSpace. True to form, Appcues also makes it easy to get started. Visit appcues.com to create your free account!

Appcues

Performance Marketing

Define and manage demand generation strategy and optimize customer acquisition channels.

• Own and manage to lead and pipeline targets in service of new business and expansion revenue targets. You’ll use every tool at your disposal to optimize conversion throughout the funnel, from reach to free trial starts and deal acceleration.
• Manage strategy, execution, and optimization of all paid and organic demand generation programs including performance marketing, content, account-based marketing (ABM), conversion rate optimization, events (in-person and virtual), and sponsorships.
• Manage a team of program specialists, external vendors, and budget to accomplish goals.
• Establish a culture of testing and experimentation while driving to a long-term strategy. Monitor demand gen trends and regularly test new programs, tactics, partners, channels, etc to boost customer acquisition.
• Partner with our content team to optimize paid and owned content distribution and nurture prospects throughout the acquisition funnel. Partner with our creative and product marketing teams to optimize and test creative assets, value propositions, landing pages, and email/ad copy.
• Partner closely with sales and business development on campaign follow-up, outreach strategies, and ABM initiatives.
• Forecast, measure, and report on the impact of demand activities on leads, pipeline, and revenue.

Director of Demand Generation

Backend Engineer

Empower customers with in-app experiences without writing code for Appcues platform.

• Empower Appcues customers to improve SaaS products with in-app experiences
• Develop or refactor distributed Elixir or Node services and manage data in DynamoDB, PostgreSQL
• Collaborate to instrument and monitor the performance and availability of the Appcues platform

Sr. Backend Engineer

Customer Success

• Manage a large portfolio of customers, leveraging tech touch, 1-to-many efforts, and automation to balance an excellent customer experience at-scale.
• Onboard and expand our customer base through tailored Appcues consultations, training, and assistant programs.
• Design and run at-scale, outreach campaigns to key points of contact in order to assist with Appcues adoption.
• Work cross-functionally with our Sales and CX partners to ensure strong adoption of Appcues.
• Serve as our in-house product ambassador to up-level our customers’ in-product experiences and help them get the most return of investment from Appcues.
• Identify and target strategic customers to engage with in order to drive up monthly active users and usage expansion.
• Proactively identify customers who are not maximizing their opportunity with Appcues and reach out to create an action plan to help them achieve success.
• Inform and influence our overall growth strategy
• Leverage high-touch and one-to-many tactics with customers to drive positive outcomes and articulate value realized for their businesses.
• Analyze customer data to create and execute engagement strategies within your customer portfolio.
• Proactively identify and flag churn risk and work proactively with a broader account team to mitigate it.
• Provide leadership reporting on your portfolio including ideas, tactics, and recommendations on how we can improve GRR.

Appcues Jobs in New York City

Appcues

Director of Demand Generation

Appcues

Sr. Backend Engineer

Appcues

Scaled Customer Success Manager

Appcues