Demand Generation - Digital Marketing Manager

September 7

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Arcadia

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We transform data into powerful insights that deliver results.

Healthcare Analytics • Value-based Care • Population Health Management • Care Management • Predictive Analytics

201 - 500

💰 $29.5M Venture Round on 2020-01

Description

• Build and implement multi-channel lead generation campaigns—with expertise in pay-per-click and SEO—across channels including email, social media, content syndication, and 3rd party advertising to bring in quality leads at the top of the funnel • Manage multi-channel campaign creation including creative development, omni-channel budgeting, A/B testing, and ROI monitoring • Equip sales development team with messaging, market intel, support, and motivation to drive pipeline results • Develop differentiated approaches to promote marketing thought leadership collateral, including white papers, webinars, articles, blogs, infographics, website copy, and case studies, to drive demand • Develop the right reporting for all campaign tactics and assets in HubSpot and Salesforce, and monitor to ensure campaign success • Collaborate with sales, product, and member services to implement consistent messaging on value-proposition, product differentiators, and support go-to-market campaigns • Coordinate with internal stakeholders and external vendors across design, digital, and salesforce operations/tasks • Other responsibilities, as assigned.

Requirements

• 4-5 years of field/channel/lead generation and B2B SaaS experience • Experience creating & launching marketing campaigns across multiple channels – including web, direct, events, ABM, search • Experience managing multi-source traffic generation across paid, earned, social, and organic • Experience developing and supporting a high-performing sales development function • Analytic mindset with meticulous tracking of campaign performance metrics to make fast decisions. Previous experience with using Salesforce and Google Analytics is a must. Previous experience with using HubSpot is preferred • Strong project management skills and experience in managing multiple projects/deadlines • Exceptional writing skills with the ability to quickly and concisely articulate product value proposition, and simplify complex healthcare subject matter • Polished professional with a proven track record of taking ownership and driving results • Detail-oriented, with strong follow-through skills. • Strong project management, communication, and stakeholder management skills.

Benefits

• The opportunity to redesign the way in which CareJourney Powered by Arcadia delivers and supports its connectors and work alongside the healthcare leaders and innovators that make up our diverse client base • Join a mission-driven company that is transforming the healthcare industry and changing the way patients receive care • Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care • A flexible, remote friendly company with personality and heart • Employee driven programs and initiatives for personal and professional development