Audigent
The leading data activation, curation and identity platform
Marketing • Media Buying • Analytics • Ad-Tech • Programmatic
11 - 50
Associate Marketing Director (Demand Gen)
2 days ago
🏢 In-office - Manhattan
Audigent
The leading data activation, curation and identity platform
Marketing • Media Buying • Analytics • Ad-Tech • Programmatic
11 - 50
Description
• Support marketing strategy development for both lead generation and customer upsells across owned, earned, and paid media. Establish a set of KPIs that will measure success of all programs • Manage marketing lead generation campaign development/automation working collaboratively with sales and enterprise leads • Create Sales Enablement content – strategize and execute on the development of sales enablement content for external use while driving internal promotion. Support sales team on development of sales collateral materials • Develop media strategy, while providing thought leadership on media best practices and innovation - including paid media. • Drive partner marketing strategy, from partner acquisition and enablement to co-marketing opportunities with top-tier partners. • Partner with events lead on all communications and marketing needs for relevant programs and projects. • Data analysis and reporting: analyze performance data and report on results, including campaign results, data stories, and campaign recommendations. • Extract analytic insights from various data points to segment audiences and optimize campaign efforts. Create email cadence nurtures based on audience segments. • Oversee digital marketing efforts including website enhancements • Manage ongoing marketing revenue tracking model to allow for ongoing monitoring and fuel process of continuous a improvement • Vet the use of new technologies and vendors needed for our marketing tech stack to achieve pipeline goals • Ensure timely deployment of initiatives and campaigns by managing stakeholders, timelines, and processes
Requirements
• 5+ years of experience in marketing, with an expertise in digital marketing and lead generation • Experience with marketing automation tools (ie: HubSpot, Marketo, Pardot, Constant Contact, MailChimp) • Experience with Salesforce CRM • Experience with LinkedIn Advertising • Familiarity with Google Analytics • Lead generation campaign experience for B2B target audience • Excellent communication skills, both written and verbal and the ability to efficiently present sophisticated information in a digestible format • An eye for quality and close attention to detail • Understanding of tried-and-true strategies and openness to test-and-learn mode to identify new opportunities • Comfort and a general understanding of Ad Tech ecosystem a plus • Bachelor’s degree in marketing/communication a plus
Benefits
• Salary range for this position is $120K-$140K based on your experience and qualifications
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