Audigent is the leading data activation, curation and identity platform.  Audigent’s pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies.  As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale.  Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom and many others.

Audigent

Marketing

Seeking an Associate Marketing Director for a data activation and identity platform.

• Support marketing strategy development for both lead generation and customer upsells across owned, earned, and paid media. Establish a set of KPIs that will measure success of all programs
• Manage marketing lead generation campaign development/automation working collaboratively with sales and enterprise leads
• Create Sales Enablement content – strategize and execute on the development of sales enablement content for external use while driving internal promotion. Support sales team on development of sales collateral materials
• Develop media strategy, while providing thought leadership on media best practices and innovation - including paid media.
• Drive partner marketing strategy, from partner acquisition and enablement to co-marketing opportunities with top-tier partners.
• Partner with events lead on all communications and marketing needs for relevant programs and projects.
• Data analysis and reporting: analyze performance data and report on results, including campaign results, data stories, and campaign recommendations.
• Extract analytic insights from various data points to segment audiences and optimize campaign efforts. Create email cadence nurtures based on audience segments.
• Oversee digital marketing efforts including website enhancements
• Manage ongoing marketing revenue tracking model to allow for ongoing monitoring and fuel process of continuous a improvement
• Vet the use of new technologies and vendors needed for our marketing tech stack to achieve pipeline goals
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, timelines, and processes

Associate Marketing Director (Demand Gen)

Sales

• Qualify, build and manage an accurate sales pipeline across agencies and brand advertisers • Maintain a high volume of activity including outbound calls, emails and social selling with a focus on generating new business and growing existing relationships •Become a trusted advisor across your prospects and take a consultative approach to uncovering business needs • Work collaboratively with the Audience Strategy, Curation, Strategic Accounts and Marketing teams to deliver bespoke media solutions and exceptional service to our clients • Develop and maintain a strong level of proficiency across the digital advertising landscape and the evolving market/industry developments and challenges • Attend industry conferences, events and networking sessions

Audigent Jobs in New York City

Audigent

Associate Marketing Director (Demand Gen)

Audigent

Director, Sales

Audigent