Senior Growth Marketing Manager

2 days ago

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We are passionate about making the web a better place. Fully distributed since 2005.

1001 - 5000

💰 Funding Round on 2021-05

Description

• We are looking for an experienced marketing manager to join our team at Pressable. • This position is a great fit for someone with a well-rounded marketing toolkit who is passionate about brand advocacy, content marketing, community engagement, and helping web creators to succeed and grow their businesses. • You will be responsible for everything related to Pressable’s marketing efforts. • You will create relevant, engaging written and visual content to grow brand awareness and drive acquisition via owned and earned channels. • You will inform and maintain our brand story, tone, and voice consistency across all channels and touchpoints. • You will manage the marketing calendar for all content and social efforts. • You will develop and implement social media communications that align with our overall marketing strategy. • You will work with our partners to develop and drive organic search strategies across search engines. • You will support paid marketing efforts via asset production, ad copy, keyword research, landing page creation, and budget management. • You will drive measurable impact in conversion and sign-up rates through funnel optimization, testing, and experimentation. • You will create automated email campaigns and nurture sequences, testing and adjusting as needed to increase engagement and conversions. • You will collaborate with our team to drive digital marketing strategy across acquisition, retention, and other critical areas. • You will track, measure, analyze, and provide detailed reporting on the impact of our marketing efforts.

Requirements

• Have a solid understanding of digital marketing concepts, channels, strategies, and related data. • Are customer-centric with a natural curiosity about who our customers are, how they use our product, and how we should be talking to others like them. • Can demonstrate excellent writing skills and the ability to distill sophisticated, technical concepts into concise, interesting copy. • Can point to examples of successful marketing campaigns or strategies you led. • Can also point to examples of failed campaigns or strategies because you’ve taken calculated risks and know how to learn from what doesn’t work. • Are comfortable analyzing performance data to measure success and drive optimization of campaigns. • Are a robust, proactive communicator with a variety of audiences. • Are organized and understand how to prioritize opportunities. • Are self-sufficient and can get started with minimal direction. • Thrive in a startup environment and enjoy wearing multiple hats as needed. • Want to work in a remote-first culture that prioritizes results instead of time spent sitting in meetings.