Senior Paid Media Marketing Manager

2 days ago

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Axonius

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Control complexity with Axonius. Get an always up-to-date asset inventory, uncover security gaps, and automate action.

Cybersecurity Asset Management • Asset Inventory • IT Asset Visibility • Cybersecurity Solutions • Network Security

501 - 1000

💰 $200M Series E on 2022-03

Description

• Lead the strategic planning, execution, and optimization of paid media campaigns to drive brand awareness, demand generation, and customer acquisition. • Manage and allocate substantial paid media budgets across channels, including search, display, social media, video, and other programmatic advertising platforms. • Develop comprehensive paid media plans that align with business goals, marketing initiatives, and integrated campaigns. • Track, measure, and report on campaign performance, identifying opportunities for continuous improvement and optimization. • Collaborate closely with cross-functional teams such as Global Campaigns, Creative, Content, and Marketing Operations to ensure campaign cohesion. • Oversee vendor relationships, including agencies and technology partners, ensuring they meet performance and growth expectations. • Continuously stay ahead of industry trends, platform updates, and emerging technologies to ensure Axonius stays at the cutting edge of paid media innovation. • Run A/B tests to determine the most effective messaging, creative, and targeting strategies for each campaign.

Requirements

• 5-7+ years of experience managing paid media campaigns, ideally in B2B or enterprise technology. • Proven track record of leading multi-channel paid media strategies across platforms such as Google Ads, LinkedIn, Facebook, Twitter, and programmatic display. • Experience managing large budgets ($1M+ annually) with a deep understanding of how to maximize ROI and efficiency. • Strong analytical skills with the ability to use data to optimize campaigns and drive business outcomes. • Experience managing paid media agencies and external partners to ensure alignment with strategic goals and performance expectations. • Experience with ABM strategies: Proven ability to integrate paid media efforts within an account-based marketing framework to target high-value accounts, drive engagement, and support personalized campaign execution. • Expertise in tools such as Google Ads, LinkedIn Campaign Manager, X, and YouTube. Knowledge of marketing automation platforms a plus (e.g., Marketo, HubSpot). • Familiarity with attribution models, lead scoring, and marketing funnel strategies. • Strong communication skills, both written and verbal, with the ability to present to senior leadership. • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

Benefits

• Stock options • Attractive benefits