Novo is the powerfully simple, secure, and award-winning banking platform built for small businesses and their unique needs. Free business checking and smart, flexible, modern tools to help any small business get an edge and grow. Powered by Middlesex Federal Savings.

Novo is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A.; Member FDIC.

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Marketing

Drive customer acquisition strategies for a banking startup.

• Develop and implement digital strategies to drive customer acquisition (including content marketing, email marketing, channel strategies, etc)
• Identify key metrics across the funnel and deliver actionable insights on marketing performance and contribution to pipeline
• Develop a data-driven approach to prioritize, test, evaluate, and optimize marketing experiments to acquire new customers
• Manage our marketing budget, including in-house and agency spend
• Deployment of marketing automation technologies to support lead gen
• Partner with individuals and teams across the company to assist in building and running campaigns
• Oversee all continued optimization for website, funnel related activity, and all digital marketing efforts (e.g. Adwords, retargeting)

Digital Marketing Lead

Performance Marketing

• Managing marketing team and multi-million dollar budget
• Accelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency
• Developing & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategies
• Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL
• Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team
• Working with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc.
• Collaborating with the Novo product team in the development of new products, product messaging, and new product launches
• Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation

Novo Jobs in New York City

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Digital Marketing Lead

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Director of Performance Marketing

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