Manager - Senior Manager, CRM and Lifecycle Marketing

January 10

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BillionToOne

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We push the boundaries of molecular diagnostics through quantitative technologies.

201 - 500

💰 $35M Debt Financing on 2022-12

Description

• As the Manager/Senior Manager, CRM and Lifecycle Marketing, responsible for developing and executing CRM strategies to optimize customer engagement, loyalty, and retention • Lead a team in designing and implementing effective CRM programs across multiple channels to enhance the customer experience and drive business growth • Ideal candidate is a strategic thinker with a deep understanding of CRM principles, data analysis, and customer segmentation • Results-oriented, innovative, and passionate about delivering personalized experiences that build long-term customer relationships • Remote position, but may work from Menlo Park or Union City, CA if locally-based • Report directly to the Vice President, Marketing.

Requirements

• Bachelor's degree in marketing, business administration, or a related field. A Master's degree is preferred. • 5-8+ years in CRM, customer retention, or related roles. • Experience developing a lifecycle marketing strategy, mapping customer touchpoints, developing customer segmentations, developing communications and launching campaigns end to end • Experience mapping customer lifecycles in collaboration with sales and other cross-functional stakeholders • Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical • Experience leading the sourcing and deploying of CRM platforms and ESPs • Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution. • Excellent analytical skills, with the ability to translate data into actionable insights and strategies. • Strong leadership and team management abilities, with experience in leading and mentoring cross-functional teams. • Strategic mindset, capable of aligning CRM initiatives with broader business goals and driving results. • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders. • Results-oriented, with a track record of achieving and exceeding CRM targets and KPIs. • Passion for delivering exceptional customer experiences and a customer-centric mindset.

Benefits

• Working with a team of 'rockstars' who bring out the best in everyone • Open, transparent culture that includes weekly Town Hall meetings • The ability to indirectly or directly change the lives of hundreds of thousand patients • Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80% • Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%) • Retirement savings program including a 4% Company match • Free daily on-site lunches provided from top eateries • Latest and greatest hardware (laptop, lab equipment, facilities) • A variety of perks on campus (state of the art gym, restaurant) • Free on-site EV charging (compatible with all EVs, including Tesla)