Senior Digital Marketing Analyst (Bilingual)

July 13

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Bixal

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Improving people's lives through human-centered strategies and transformative technologies. #ThisIsBixal

Digital Marketing and Outreach • Social Media Strategy • Web Design & Development • Design - Creative and Interactive • Online Training Design & Development

201 - 500

Description

• Analyze web data, search data, and survey comments to help answer specific questions; provide the overall status of USAGov channels; and recommend courses of action. • Perform keyword research and analysis in English and Spanish, visualize search data in the dashboard(s), and share key insights with stakeholders. • Interpret qualitative data in English and Spanish, including survey comments and user interviews. • Explain data trends and insights in a way that is appropriate for intended audience. • Use Google Tag Manager and Google Analytics to create custom events utilizing website HTML and the data layer to track user interactions with the website. • Understand SEO best practices and make recommendations to improve content, design, and website structure for increased findability and organic traffic. • Apply insights to make recommendations for content, SEO, and design. • Work collaboratively with individuals from different teams. • Analyze social media and other marketing channel data and provide strategic recommendations.

Requirements

• Bachelor’s degree required and at least three years of relevant professional experience. • Bilingual fluency in spoken and written English and Spanish, with demonstrated writing and editing skills in both languages. A pre-hire assessment of these abilities will be conducted to confirm the appropriate proficiency. • At least two years of SEO experience and a deep understanding of Google’s search algorithm. • Intermediate to advanced knowledge of digital marketing best practices to be able to support various marketing channels with analysis and recommendations. • At least two years of experience using Google Analytics. • Advanced knowledge of GA4. • Advanced knowledge of Google Tag Manager. • Intermediate knowledge of html, CSS, javascript, and website development and how it relates to analytics and SEO. • Advanced data visualization skills with Tableau and other data visualization tools such as PowerBI and Looker Studio.

Benefits

• Participate in client events and forums to positively represent the organization and develop and maintain relationships with the industry. • Play an active role in new client acquisition by supporting business development initiatives to enhance and grow Bixal's business in each of the areas that it works.