Associate Director, Paid Media Planning

March 21

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Blue State

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Hi, we’re Blue State: a partner to leading causes, campaigns, and companies, and we’re here to hasten progress.

Audience Insights • Data & Systems Integration • CRM Strategy • Community Growth & Activation • Technology & Data Strategy

201 - 500

Description

• Develop and execute game-changing advertising strategies that tie engagement to the bottom line. As an Associate Director, Media Planning, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

Requirements

• Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy. • Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization. • Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management. • Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives. • Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs. • Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects. • Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels.

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days) • $1,000 annually in professional development funds • Competitive health, dental, and vision insurance • Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits • Flexible and health savings accounts • 401K & employer match • Generous paid holiday schedule • 12-week fully-paid parental leave for all parents-to-be • Short-term and long-term disability insurance • Pre-tax commuter benefits • Remote work flexibility